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Grapefruit is a User Experience and Digital Consulting Agency from Romania.

powered by GRAPEFRUIT

Privacy policy

Personal data protection notification

1. General information  

a) Introduction  

On the 25th of May 2018 the European 2016/679 regulation is published regarding the individual’s personal safety on data protection and privacy and its freedom of transfer (“Regulation”).   

Its main purpose is to raise the level of protection for personal data and create a trustworthy environment where each individual has control over their own data.  

Therefore, we consider the right moment to inform you how we protect your personal data and how we apply the Regulation’s terms.   

The following notification regarding data protection is conceived to inform you how your personal data is been processed and your rights. All this according to the General Data Protection Regulation and the local legislation applied.   

b) Data controller  

We, Grapefruit SRL with office on Vasile Pogor 6 Street (Mansarda) from Iasi, Romania, we represent the data controller according to GDPR and, as a it suggests, we are responsible for processing the data described bellow. For questions and requests regarding data processing, we ask you to contact us using the following contact information   

Address - mun. Iași, str. Vasile Pogor nr. 6, mansardă, jud. Iași, Romania  

Email – dpo@grapefruit.ro  

The data will be collected only with your consent. Your refusal makes it impossible for the data controller (Grapefruit SRL) to contact you regarding the product demo, inform you and transmit you the latest updates.  

c) Personal data collected  

Grapefruit SRL processed the following personal data:  

  • Full name (first and last name) and e-mail address  
  • Company name  
  • Details regarding your personal opinion on conversational forms  
  • Telephone number   
  • Communication done with us via letter forward, e-mails, SMS, chat services, phone calls and social network  
  • Information regarding your computer, your visits and accessing this website. Including IP address, geographic location, types of internet browser, reference source, visit duration, number of visits per page, if you opened e-mails from us and if you accessed links from our e-mail messages.   
  • Details regarding your interests and answers to our questionnaires  

 2. Processing information  

a) Types of data processing   

“Processing” means any operation or set of operations done over personal data or over sets of personal data, with or without using automized means, like collecting, registering, organizing, structuring, storing, adapting o modifying, extracting, consulting, utilizing, transmtiting, analyzing or making available using other means, aligning or combining, restricting, deleting or destroying.  

b) Principles of personal data processing  

Grapefruit SRL is obliged to respect the personal data protection principles (named “Principles”) provided by GDPR, to make sure all data are:  

  • Processed correctly, legally and transparent  
  • Collected for the specified purposes, explicit and legit  
  • Accordingly, relevant and limited to the purposes that are processed  
  • Correct and up to date  
  • Kept in a stat that don’t allow people to be identified more than it is required for the scope of processing.  
  • Processed according to the individual’s rights, in a manner that assures o security level for the processing, so that the data is kept intact, confidential and available upon request.  

   

c) Scope and purpose for data processing  

  • Sending offers via e-mail. We collect personal data in order to send personalized offers that consist of Picard’s usage. This processing is based on Art. 6 paragraph thesis 1 letter b) GDPR.  
  • Marketing, client analysis and profiling.  
  • Personalized Marketing. You offer us your up-front consent to use your personal data for:  
    • Sending updates for Picard services and products that you are interested.  
    • Subscribing to our newsletter where we communicate news, future campaigns, event invites, information, marketing messages or articles which might have commercial offers.  
    • Sending messages so that we can manage our relationship with you as a user, and to improve the experience with Picard.  

We can send you our information via e-mail. This processing is based on Art 6, paragraph 1 thesis 1 letter a) GDPR  

  • You can unsubscribe from receiving updates. You have the right to not comply or to reject the commercial activities/direct marketing, including creating a profile for such activities. Your personal data will be deleted, when you cancel your subscription. You can unsubscribe at any moment using the dedicated link in the mail received or through a written request at dpo@grapefruit.ro  

 ii.For the purpose of user relationship to improve the client experience on our site and identify preferences and/or user behavior, including through automated processes, without human interference. We will always take into account your options. This processing feature is based on Article 6, Indentation 1, Letter a) from GDPR.    

iii Data analysis and client profiling. This includes market research, client questionnaires, client analysis, client segmentation and client profile creation, to determine the navigation and client activity behavior. Is it possible for us to request feedback regarding our newsletter updates and to communicate to certain members of our team how to improve the services. Moreover, we can use notes from our online conversations, or phone or face-to-face. So that we personalize the information and services we provide. We will contact you for theses porposes via e-mail, SMS or phone. Through these, your data will be stored on our database and will be updated we new information we gather from public sources. It is necessary that we follow our legitimate interests to improve the services and client relationships, which represent a key factor in the product/project’s success. The data collected and stored helps us find out more about your interest and needs. This allows us to take into consideration acting in consequence, meaning to apply personalized communication. This processing is based on Article 6 paragraph 6 thesis 1 letter f) GDPR.  

  • Service improvement and development: Analyzing the way you use our product/services help us better understand and shows us what we can improve. For example: we analyze data regarding Picard subscription history in order to deliver information or advice regarding the optimal method to use our product/services. We analyze the results of our marketing activities to measure their efficiency and relevancy of our campaigns. This processing is based on Article 6, alignment 1 letter a) from GDRP    
  • Legal oblications fulfillment. Some personal data can be processed in order to fulfill certain legal obligations. We use your payment data for accountancy purposes, billing, audit, detection or fraud prevention. This processing is based on Article 6, alignment 1, letter c) from GDPR.  

d) Data beneficiaries   

To reach the scope of those mentioned above at section 2 letter c) we utilize service providers and authorized personel according to art 28 GDPR, for example our service providers for hosting, platform and service maintenance, for sending e-mails, external consultants, and all of these who are located in countries in Romania or outside Romania and the European Union/European Economic space.  

We assure, for example, through contract reglementations, that these service providers process personal data according to the European legislation regarding data protection, to guarantee a high level of data protection (for example, standard contract clauses, mandatory corporate rules etc.) even if the personal data are transferred in a country where, by default, there’s another level of data protection for which there’s no compliant EU Comission decision.  

We don’t transfer personal data to other recipients, with the exception when we are obligated by law. For more information on data protection through international data transfer (or a copy of it), we ask you contact our data protection officer via dpo@grapefruit.ro  

e) Mandatory or voluntary supply of personal data and storage duration   

Supplying the following data is necessary in order to make the contract with your behalf in order to contact for the purposes previously mentioned.             

Full name (first and last name) and e-mail address  

In case you do not transmit one of the solicited data we can’t transmit the personalized offer.  

Supplying the following data is optional:  

  • Company name  
  • Details regarding your personal opinion on conversational forms  
  • Telephone number   
  • Communication done with us via letter forward, e-mails, SMS, chat services, phone calls and social network  
  • Information regarding your computer, your visits and accessing this website. Including IP address, geographic location, type of internet browser, reference source, visit duration, number of visits per page, if you opened e-mails from us and if you accessed links from our e-mail messages.   
  • Details regarding your interests and answers to our questionnaires  

You are not obliged to supply all the personal data, and this data is not a legal requirement or based on contract or a necessary requirement to close a contract. If you do not supply the personal data, there will be no consequences what so ever.  

We collect personal data:  

  • Directly from you when you submit the form or register or request a demo.  
  • When they are supplied indirectly: your data can be shared to us by services that already have access to your data (such as Facebook). Some data can be shared to partner websites.  
  • When you visit our website: we use cookies to identify when you visit our site and to allow a personalized experience (for example connection details, information you are interested etc.) picard.grapefruit.ro doesn’t send spam. We send e-mails to those that have requested a demo and we respect their decision to unsubscribe.  
  • From other sources when you start using Picard or other of our services.  

Only children with ages 16 and over can give their consent. For children under this age, it is required to have parent consent or of a legal tutor.  

f) Data storage duration  

Grapefruit SRL can keep the processed data for different periods of time, considered to be reasonable, according to the scopes previously defined. We keep your data only for the required amount of time to reach that scope, for which we store the data, to satisfy your needs and to validate the obligations requested by law. To determine the duration for safe keeping, we take into consideration the quantity, nature and sensitivity of personal data, the scopes for which we process them and if we can reach those scopes through other means.  

We must take into account the time periods for which we need to keep the personal data in order to fulfill legal obligations, handle complaints, questions and to protect the legal rights in case of any claims.  

In order for us to know how long we need to keep your data, we use the following criterias:  

  1. You subscribed when you requested a demo, so we keep your personal data for 5 years after unsubscribing  
  2. In case you participate at a compaign promoted by Grapefruit SRL or when you contact us to answer a question, but not more than 5 years after the last correspondence  
  3. In case you create an account, we keep your personal data until you request us to delete them or after a period of inactivity defined according to regulations and local guidance. Therefore, we mention that the data for this scope will be deleted after 5 years since the last interaction with the account’s user (for example, using login).  
  4. In case you offered consent for marketing, we keep your personal data until you unsubscribe or request we delete them or after a period of inactivity defined according to regulations and local guidance. Therefore, we mention that the data for marketing communication purposes are deleted from our databases after 5 years from our last interaction with you.   
  5. In case the cookie modules are stored on the compuer, we keep them as long is it necessary for them to reach their scope  (for example, for cookies dedicated to site visits or session IDs we store them during a session) and for a limited time according to regulations and local guidance. Therefore, we mention that data processed by cookie modules used to supply online behavioral advertisement, to personalize information and services for you and to allow sharing our content and social media sites (for example: the share button), will be stored for a period of maximum 5 years from their collection, based on your consent.  
  6. Storing and transferring your personal data to public authorities for the purposes of fulfilling legal obligations based on Article 6, paragraph 1, thesis 1, letter c) GDPR.  

When we don’t need your personal data anymore, we will safely delete or destroy them. Moreover, we will take into consideration if and how we can minimize (in time) the quantity of personal data that we use and if we can assure the anonymization of your personal data, so that the data is no longer associated with you or able to identify you, case in which we can use that information without notifying you in advance.    

3. Your rights  

As individual advised, you can contact our data protection officer at any moment and free of charge, with a notification, using the contact details mentioned above at section 1 c) in order to exercise your rights according to GDPR. These are the following rights:  

  • Right to receive information regarding data processing and a copy of your personal data (right to access, article 15 GDPR),  
  • Right to request data correction for inacurrate data or incompletion (right to access, article 16 GDPR)  
  • Right to request personal data deletion (the right to be ”forgotten”) and, and if case the data was made available publicly, soliciting to delete by other data controllers. (the right to delete, article 17 GDPR),  
  • The right to request data processing restrictions (the right to restrict processing, article 18 GDPR) – you can request to restrict the processing in case you contest the accuracy of the data, and other cases covered by law.  
  • The right to receive personal data in a structured format, utilized in basic ways and readable and to request transimitting the data to another data controller (the right for data portability, article 20 GDPR)  
  • The right to oppose data processing with the intention to stop processing – you can oppose, especially, to the data processing that stands for or legit interest (the right to oppose, article 21 GDPR)  
  • The right to retire a consent given to stop data processing which is based on previous given consent. Retering won’t interfere wih the legal side of data processing based on the consent given before retreating (the right to retreat consent, article 7 GDPR)  
  • The right to file a complaint at a supervising authority if you consider that the data processing is a violation of GDPR (the right to file a complaint at a supervising authority, article 77 GDPR). .  
  • Other rights regarding automated decisions: you can request and receive human intervention regarding the data processing, you can express your own point of view and you can oppose the decision.  

We can process personal data that allow identifying your preferences and/or your behavior, including automated processes, which don’t require human intervention. For this, and for direct marketing, we will take into account your preferences.   

You can honor these rights, either individual, or grouped, by sending a request at our office indicated at section 1 letter b) or via e-mail at office@grapefruit.ro  

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4. Processing security  

Grapefruit SRL adopted technical and organisational measures to process data, updated according to GDPR guidelines, with the scope to protect your personal data against any unauthorized access, innapropriate use or transfer, unauthorized changes, distruction or accidental loss. All Grapefruit SRL employees and collaborators such as third parties that act in the name of or on behalf of Grapefruit SRL are obliged to respect your data confidentiality and the GDPR requirements, according to the present policy.  

5. Personal data security   

We apply strict procedures for storing and unveiling your personal data and to protect them against loss, distruction or accidental deterioration. The data you provide us are protected via SSL (Secure Socket Layer). SSL is a standard method in the encryption industry for personal data and information, so that it can be transferred safely on the internet.  

All submission details are transmitted via a SSL connection with the help of a dedicated network infrastructure (Multiprotocol Label Switching – MPLS) and are stored according to Data Security standards.  

It is possible for us to unveil your information to a trustworthy third party in scopes established through this privacy policy. We ask all third parties to apply technical and operational security measures for in order to protect your personal data, according to the Irish and UE legislation regarding data protection norms.    

 6. Processing contact and submission forms   

Grapefruit SRL will use the information you provide in the site’s contact form exclusively to process your request.  

By submitting personal data through picard.grapefruit.ro you understand and agree that your data will be processed via Grapefruit SRL’s DPP policies.  

We ask you take into account the fact that in order to process your requests submitted via the submission form, it’s possible that, in some circumstances, we are obliged to send your data to Grapefruit SRL partners or to other third party service suppliers that Grapefruit works with.  

With all this in mind, Grapefruit SRL adopted proper technical and organizational measures to assure the safety of data transfers, this also includes data processing according to GDPR requirements by the previously mentioned entities.  

Grapefruit SRL is obliged not to process personal data in other scopes than the ones that were communicated, with the exception of cases where your consent exists for those purposes.  

 7. Personal data processing with partnerships   

Part of the personal data processed through picard.grapefruit.ro can be transferred to other parties and you express your full consent to proceed in this manner, including the case when there’s a legal obligation towards Grapefruit SRL to proceed this way.  

picard.grapefruit.ro can contain, at a certain time, access links to other sites with other/different data processing policies.  

We ask you take into consideration consulting the personal data protection policies of other sites. picard.grapefruit.ro will not assume responsibility.  

8. Accountability exoneration   

picard.grapefruit.ro can have connections with other sites and/or pages which are not Grapefruit SRL property. Grapefruit SRL will not assume responsibility for the content of these websites, therefore, Grapefruit SRL cannot be held accountable for the content, advertisements, good, services, software, information or other resources made available on or through these sites. Grapefruit SRL will not be responsible for the loss of personal data, or for other negative effects on visitors’ personal data or other moral/patrimonial damages caused by accessing those websites.   

9. Legal requests   

We access, store and offer your information to regulatory authorities, implication factors of law or to other entities:  

  1. As a response to a legal request, when we consider, with good faith, that the law doesn’t impose it. Moreover, it is possible to answer legal requests, when we consider, with good faith, that the answers requested by the laws of that jurisdiction affect the users from that jurisdiction and is according to international standards.  
  1. Whem we consider, with good faith, that is necessary to: detect, prevent and repond to acts of fraud, unauthorized use of our own resources, violation of our conditions and policies or other activities that are harmful or illegal, so we can protect ourselves (including our rights, assets and resources/materials), to protect you and others, including during investigations from regulatory authorities or to prevent decease or imminent bodily harm.  

10. Automated data processing. Cookie  

picard.grapefruit.ro uses cookies. Bellow you will find our Cookie Policy and you can exercise the right to deactivate cookies: This policy applies to using cookies on picard.grapefruit.ro, site managed by Grapefruit SRL.  

What are cookies?  

Cookie is a file in small size, formed out of letters and numbers, which will be stored on the computer, phone or other user devices that access the internet. Cookie is installed via a browser web-server request and it’s completely “passive” (it doesn’t include software, viruses or spyware and cannot access the information stored on the user’s hard drive).  

What are cookies used for?  

With these files the user’s device cand be recognized and the content can be displayed in a relevand manner, adapted to user preferences. Cookies assure the users have a pleasant navigation experience and support our efforts to offer comfortable services to the users (examples: online confidentiality preferences, shopping cart or relevant advertisements). Cookies are also used to prepare anonymous statistics, which helps us understand how a user interacts with our web page, thus allowing to improve structure and content, excluding so personal identification.     

What cookies do we use?  

We use two types of Cookies: temporary (limited per session) or persistent.  

Temporary cookies are stored until the website or browser is closed. Persistent cookies are files that remain stored on the user’s device for an unlimited period of time until they are manually deleted by user.  

What cookies are being used by picard.grapefruit.ro?  

Grapefruti SRL uses cookies for the following scopes  

  • Performance cookies for website, load-balacing  
  • Analytics cookies for visitors, register, marketing and geo-location targetin  
  • Third party cookies from different marketing service providers or other types of providers.  

Statistics  

The website uses cookies for statistics/analytics in order to collect information about how visitors use the website and to detect possible navigation issues. The analytics tools store information about the pages visited, site visit duration, how the website is been accessed and page sections visited. Personal information is not stored, therefore, this information cannot be used to identify the user.     

Grapefruit SRL uses analytics and statistics tools to track if the website meets the users' requests and to prioritize the ongoing processes.  

Social media plug-ins   

Our services use social media plugins. When you use a service that uses plugins, the information can be transferred directly from your device to the social media operator. We don’t have influence over the data collected by these plugins. If you are connected to your social media account, using our service can be linked to your social media account. If you interact with plug-ins such as “Like”, “Follow” or “Share”, or you submit a comment, the information might appear directly on your social media profile. If you are not connected to your social media account, it is possible that these plugins to transfer the IP address to the social media operators. We ask you to take into consideration this matter, when you use the websites. In our activity we use plugins from the following social media operators: Facebook, Linkedin, Twitter, Google MobilPay etc.  

What information do cookies store?  

Cookies store information in a small size text file, which allow a website to recognize a browser. The web server recognizes the browser until the cookie expires or it’s deleted. Cookies don’t request and don’t store personal data, to be used and, in most cases, they aren’t able to identify internet users. The personal data collected by using cookies can be collected to facilitate certain functionalities for the user. This data is encrypted in a way that makes impossible unauthorized access to them.  

Why are cookies important?  

Cookies represent the central stage of an efficient use of the Internet, helping generate a friendly navigation experience and adapted to the user’s preferences and interests. Refusing or deactivating cookies can make some websites impossible to use.  

Refusing or deactivating the cookies doesn’t mean that you will not receive online advertisement – it means that it won’t take into account your preferences and interests, highlighted by your navigation behavior.  

Example of important cookie usages (which don’t require user authentification through an account):  

  • Content and services adapted by user preferences – news categories, wheather, sports, maps, public and guvernamental services, entertainment websites and travel services.  
  • Offers adapted by user’s interests – saving passwords, language preferences (example: displaying search results in a certain language)  
  • Remembering parental control filters on the internet (family mode options, safe search functions)  
  • Limiting the frequency of advertisments display — limiting the number of displays per advertisement for a certain user on site.  
  • Suppling relevant advertisements for the user  
  • Measuring, optimizing and analytics characteristics — such as confirming a high level of traffic on a website, what type of content is being visualized and the way a user reaches a website (examples: through search engines, directly, through other websites etc.). Websites roll these usage analytics to improve websites on behalf of users.  

Security and confidential issues   

Cookies are NOT viruses! They use plain text formats. They don’t contain bits of code, therefore cookies cannot be “executed” or “auto-played”. In consequence, they can’t duplicate or replicate on other networks to run or replicate again. Because they don’t have these functions, cookies cannot be considered viruses.  

Cookies can be used for negative purposes. Because they store information regarding user preferences and navigation history, both on a certain website and on many other websites, cookies can be used as a form of Spyware. Many anti-spyware products are aware of this and they constantly mark cookies to be deleted during anti-virus/anti-spyware scanning procedures.  

Generaly speaking, browsers have confidential settings integrated which supply different levels of cookie acceptance, availability period and automated deletion after the user visited a certain website.  

Other security mentions for cookies  

Because protecting the identity is valuable and represents the right of each user on the internet, it is indicated to be aware and know the possible problems created by cookies. Because through them, data is being transferred both ways constantly (from browser to website and viceversa), and if an attacker or an unauthorized individual intervenes during these transfers, the information stored by cookies can be intercepted. Although very are, this fact can happen if the browser connects to a server using a network without encryption (example: unsecured WiFi network).  

Other attacks based on cookies imply wrong settings for server cookies. If a website doesn’t request the browser to use only encrypted channels, the attackers can use this vulnerability to trick the browsers in sending information through unsecured channels. Attackers then use the information to access certain websites unauthorized. It is important to be careful in choosing the best method to protect personal data.  

Advice for a safe and responsible navigation based on cookies   

Due to their flexibility and to the fact that the majority of the most visited and biggest websites use cookies, they are almost inevitable. Deactivating the cookies won’t allow user access on some of the wide-spread and most-used websites such as Youtube, Gmail, Yahoo, others.    

Here are some advices that make you navigate without concerns using cookies:  

  • Customize your browser settings in which it involves cookies in order to reflect a confortable level of cookie usage security.  
  • If cookies don’t bother you and you are the only person that uses the computer, you can set longer expiration dates for storing your navigation history and your personal access data.  
  • If you share access to computer with someone else, you can take into consideration setting the browser to delete individual navigation data each time you close the browser. This is one way to access websites that place cookies and deletes each visit information when closing the navigation session.  
  • Install and constantly update anti-spyware applications.  

Many of the detection applications and spyware prevention include detecting attacks on websites. This way, the browser is being blocked to access websites which can exploit browser vulnerabilities, or download malware software. Make sure you have the browser updated. Many of the attacks based on cookies are done exploiting weaknesses from older browser versions.  

Cookies are everywhere and cannot be avoided, if you wish to enjoy access on the best websites on the internet — local and international. With a clear understanding of their operating methods and of their benefits, you can take the necessary security measures, so that you can navigate safely on the internet.  

Deleting cookies   

In general, an application used to access web pages, allows saving Cookies on the device by default. These settings can be changed so that automated cookie management to be blocked on web browser, or that user to be informed each time cookies are send to his/her device. Details regarding the cookie management methods can be found in the browser settings. Limiting your cookies can affect certain web page functionalities.  

How can we stop cookies?  

Deactivating and refusal to receive cookies can make certain sites unusable or difficult to visit and use. Moreover, refusing to accept cookies doesn’t mean you won’t receive/see online advertisements.  

It is possible to set up for the browser to not accept these cookies, or accept cookies from a certain website. But, for example, if you are not registered using cookies, you cannot leave comments.  

All modern browsers offer the possibility to change cookie settings. These settings are found in the “options” or “preferences” sections of your browser.      

To understand these settings, the following links can be useful. You might also check the “Help” section of your browser.  

For cookie settings generated by third parties you can check the following website: http://www.youronlinechoices.com/ro/   

Useful links  

If you wish to find out more about cookies and how are they used and for what, we recommend the following links:  

   

Details about the cookies used  

Required cookies help a website be usable by activating basic functions, like page navigation and access to secured areas within the site. The website cannot properly function without these cookies.  

Statistics cookies help owners of a site understand the way visitors interact with the websites by collecting and reporting anonymous information.  

Marketing cookies are used to follow users from one site to the other. The intention is to display relevant and dynamic ads for individual users, therefore they are more valuable for advertising agencies and other advertising third parties.  

 List of cookies  

  • UBVT - This cookie name is associated with software company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page.  
  • UBVS - This cookie name is associated with software company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page.  
  • UBPV - This cookie name is associated with software company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page.  
  • _hjIncludedInSample - This cookie is associated with web analytics functionality and services from Hot Jar. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.  
  • _ga - This cookie name is associated with Google Universal Analytics.This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.  
  • _gid - This cookie name is asssociated with Google Universal Analytics. It appears to store and update a unique value for each page visited.  
  • _gat_UA-12582908-5 - This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. 

Due to the possibility of changes in legislation, modifications of these notifications regarding data protection might become necessary. In this case, we will inform you of these modifications. In case a change alters a processing which has your consent, we will solicit a new consent, if necessary.   

By checking the acceptance checkbox you express your agreement to process your personal data for the scopes presented above, which means we will use your personal data to send you information via e-mail, SMS, letter, phone or fax.